According to TechSci Research report, “Global Brown Rice Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Brown Rice Market stood at USD 10.4 Billion in 2023 and is anticipated to grow with a CAGR of 6.2% in the forecast period, 2025-2029. The brown rice market has experienced noteworthy growth in recent years, driven by a combination of factors such as increasing health consciousness, dietary shifts, and a growing emphasis on sustainable and wholesome food choices.
The global brown rice market has experienced significant growth, with Asia-Pacific emerging as a key driver. Brown rice, a staple in many Asian diets, has garnered attention in other regions too, thanks to its nutritional advantages and adaptability. The market has expanded as consumers increasingly opt for alternatives to refined grains, considering brown rice a healthier option due to its intact bran layer, which preserves essential nutrients.
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The growth trajectory of the brown rice market is fueled by a global shift towards healthier eating habits and an increased awareness of the correlation between diet and well-being. Health-conscious consumers are integrating brown rice into their diets, spurring demand and stimulating market expansion. Furthermore, the market has diversified with the introduction of innovative products, such as ready-to-eat brown rice options and brown rice-based alternatives, catering to evolving consumer preferences. Several trends are shaping the brown rice market, reflecting changing consumer behaviors and preferences.
The rising demand for organic and non-GMO brown rice signifies a broader movement towards clean and sustainable food choices. Consumers are increasingly seeking products that align with their values, prompting producers to invest in organic farming practices and transparent sourcing. The plant-based movement is also influencing the brown rice market, as brown rice is favored due to its plant-based nature amidst increasing adoption of vegetarian and vegan diets. Additionally, the integration of brown rice into plant-based meat alternatives is expanding its applications, further contributing to market growth. Innovation is another key trend, with the introduction of convenient and value-added products such as pre-cooked brown rice options, snacks, and flours. Manufacturers are tapping into the demand for versatile and easy-to-use brown rice products that cater to modern lifestyles prioritizing convenience without compromising nutritional integrity.
E-commerce and online retailing have emerged as significant channels for brown rice sales, driven by the convenience of online shopping and the ability to explore a wide variety of products. Brands with a strong online presence are capitalizing on this trend, reaching a broader consumer base. Sustainability considerations are also shaping the brown rice market, with consumers expressing a preference for sustainably sourced products. Brands adopting eco-friendly farming practices and sustainable packaging options are gaining favor among environmentally conscious consumers, highlighting the growing importance of ethical and sustainable practices in the food industry. Health and wellness remain dominant trends, with brown rice positioned as a nutritious whole grain option. Consumer awareness of its health benefits, including its role in heart health, blood sugar regulation, and weight management, continues to drive its popularity. Additionally, its response to gluten-free preferences and incorporation into public nutrition programs underscore its role in promoting healthier dietary choices.
The global Brown Rice market is segmented into type, nature, distribution channel, and region.
In the Brown Rice Market, long-grain brown rice emerges as a top contender in terms of type, capturing a substantial portion of consumer preference owing to its versatility in a variety of dishes such as pilafs and salads. Meanwhile, medium-grain brown rice finds common use in casseroles and rice bowls, whereas short-grain brown rice, known for its stickier texture, is favored in dishes like sushi and risotto.
Regionally, Asia-Pacific maintains its dominance in the brown rice market, driven by cultural traditions and the significant role of rice in the diets of numerous Asian nations. The deep-rooted connection to rice consumption, combined with growing health awareness, solidifies Asia-Pacific’s position as a key driver of market growth. Nonetheless, other regions like North America and Europe are experiencing a surge in brown rice adoption, reflecting a global trend towards healthier dietary choices.
Major companies operating in global Brown Rice market are:
- TK rice mill and ash
- Asia golden rice Co ltd
- LT Foods Ltd (Daawat)
- Shiva Shellac and Chemicals
- Amira nture foods ltd
- Chandrika Group of mills
- Riviana Foods Inc.
- Ebro Foods, S.A.
- Agistin Biofoods Pvt Ltd
- Sunfoods LLC
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“The brown rice market is experiencing dynamic growth, propelled by consumer demand for healthier, sustainable, and versatile food options. Key trends such as the emphasis on organic and non-GMO products, innovation in product offerings, and the rise of plant-based diets are shaping the market’s landscape. Challenges related to competition, cost perception, and storage must be addressed to unlock the full potential of the brown rice market. As the industry continues to evolve, it is essential for stakeholders to stay attuned to consumer preferences, invest in sustainable practices, and explore innovative solutions to further expand the market’s reach.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.
“Brown Rice Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Long grain, Medium Grain, Short Grain, Basmati, Sweet Brown Rice, Others), By Nature (Organic, Conventional), By Distribution Channel (Hypermarkets/supermarkets, Convenience Stores, Online, Others), By Region, By Competition, 2019-2029, has evaluated the future growth potential of global Brown Rice market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Brown Rice market.
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